396 Sixth Avenue, New York
DNAinfo/Andrea Swalec
About the building
The 10,000 sq. ft vacant structure has been sitting on the corner of Sixth Avenue and West 8th Street for over three years after the mega-bookstore Barnes and Noble closed down on December 31st, 2012. This building is in Greenwich Village, located on the west side of town in Manhattan, New York City. It has become one of the best-known neighbourhoods in New York and is a great hotspot for artists, students, and tourists. It was known as the Bohemian Capital, where people explored unconventional lifestyles throughout the 19th century.
Research shows that 396 Avenue of the Americas is owned by Friedland Properties and is valued at $3 billion dollars.
vision
A luxury vintage consignment store that hosts fashion shows twice a year to promote designer products.
Point of Sale (POS)
Customer-product interaction is where the actual sale of the product happens.
Point of Purchase (POP)
Points of in-store interaction between the custom and product.
storyboard
This storyboard depicts the timeline of an individual entering the store.
Floor Plans
Event day - Floor plan
It is the day of the fashion show! On this day, the green blocks will come together like a puzzle to form a walking stage for the models wearing the clothes for auction. These stage blocks have interactive panels that are designed to have optical sensors that can play visuals that have been activated by touch.
Normal day - Floor plan
During opening hours on a regular day, our inactive stage disconnects and acts as a display platform.
Accessories for Auction
Customers will arrange meeting times to discuss the items up for auction.
Axon
Renderings
2nd Level Perspective View - Double height space; shoes and display area
Ground Floor - Accessories Consultation Desk
Underground Level - Tailoring room and free space
Ground Level - Backstage room with make up desks
2nd Level Perspective View - Point of sale
2nd Level Perspective View
Materials & Fixtures Selection
Demountable metal and glass partitions
Most wall paints are zero Volatile organic compounds (VOC)
Energy-sufficient LED light fixtures
CRI-certified carpets (low chemical emissions and LEED qualified)
Acoustical felt for noise reduction
Carpet tile - adhesive for installation, that comply with CRI requirements
Thermoplastic polyolefin (TPO) for roofing